Key challenges with perception studies
To demonstrate good governance and ensure effective corporate and IR strategy and messaging, senior management and boards must have a clear understanding of how their company is perceived by the market.
Traditional perception studies mostly fail to deliver this. Research processes are very inefficient and only generate small volumes of unstructured information that cannot be properly analysed or reliably represent a robust, market-level view. Ultimately, expensive perception audits that only focus on subsets of individuals whose opinions are mostly already well known, do not provide a good return on investment.
Our approach
QuantiFire delivers a better value investor perception service by replacing old style interviews with a more efficient online process. This generates large ('market representative') volumes of detailed responses, whilst respect investors’ time and reducing cost. The Living Perception Study is a premium solution with a ‘digital-first’ approach. It delivers detailed written commentary alongside uniquely advanced data-centric insights.
What we deliver
The Living Perception Study is the most sophisticated investor perception report in the market. It combines comprehensive narrative with powerful data analyses that are typically based on more than 100 responses. It is also much more than just a moment-in-time audit; the Living Perception Study is designed to grow in value over time, as it continuously monitors critical sentiment indicators, peer benchmarks, as well as various market risks and opportunities.
